Business, marketing and digital consultant

I help businesses work out what to do next, then get it done.

I work with business owners, founders, schools and alumni organisations on business and marketing strategy, brand development, websites, CRM and AI. I can help you decide where to focus, build what you need, and get your team ready to manage it.

GET IN TOUCH hello@andrewjamespaterson.co.za

Based in Durban. Working across South Africa and internationally, in person and remotely.

What can I help you with?

You might have a specific project in mind. You might know something needs to change, but be unsure where to start. I can help with either.

Business and marketing strategy

A clear direction for your business, an understanding of your customers, and a practical plan for reaching them.

Brand strategy and development

Work out what your brand stands for, how to explain it, and how it should look and feel wherever people encounter it.

Web strategy, design and development

Websites planned around the people using them and what your business needs them to do.

Digital and social strategy

Choose the right channels, develop the content and campaigns, and measure what is bringing in worthwhile enquiries.

CRM and marketing automation

Keep track of enquiries, follow up consistently, and connect the tools your team relies on.

AI strategy and AI-powered commercial systems

Find practical uses for AI and build systems that support your marketing, sales and day-to-day work.

School and alumni websites and systems

Bring your website, community, memberships, events, donations and administration together.

Where REMAP™ fits

I created REMAP™ to help make better commercial decisions. It gives me a way to examine the customer problem, the economics, the message, the route to market and the results.

For a launch or a change in direction, that means testing the important assumptions before committing more time and money.

Reality: Who is this for, what do they need, and what evidence do we have?
Economics: What will it cost to deliver, what will people pay, and does it make commercial sense?
Message: Can people understand the offer and see why it matters to them?
Acceleration: What is the practical route to market, and what is slowing progress?
Performance: What should we measure, what are we learning, and what needs to change?

From the first conversation to the handover

Understand the job

I start by listening. What are you trying to achieve, what is getting in the way, and what is already working?

Agree the work

I put together a scope with the priorities, deliverables, responsibilities and costs, so you know what you are commissioning.

Build and implement

I carry out the agreed work, keep you involved, and test it with the people who will use it.

Hand over properly

I make sure your team understands what has been built and how to manage it, with the training, documentation and access agreed for the project.

Tell me what you have in mind.

A new business, an existing problem, a website that needs work, or an idea you want to explore. Get in touch and tell me a bit about it.

GET IN TOUCH

Prefer to speak directly? Call or WhatsApp +27 76 119 4387, or email hello@andrewjamespaterson.co.za.